{"id":136,"date":"2012-11-18T22:11:46","date_gmt":"2012-11-18T22:11:46","guid":{"rendered":"https:\/\/www.tunno.com\/wordpress\/?page_id=136"},"modified":"2018-09-04T20:34:53","modified_gmt":"2018-09-04T20:34:53","slug":"tunno-associates-home-page","status":"publish","type":"page","link":"https:\/\/www.tunno.com\/wordpress\/","title":{"rendered":"Trial Consulting Home &#8211; Biography"},"content":{"rendered":"<p><em>&#8220;Trial consulting is both an art and a science.\u00a0 As such, the best service to the attorney client is provided by the consultant with the uncommon characteristic of being both analytical and creative.&#8221;\u00a0<\/em> David Tunno<\/p>\n<p><strong>Tunno &amp; Associates Trial Consulting\u00a0<\/strong><span style=\"font-size: 16px;\">represents<\/span>\u00a0all the backgrounds, experience and skills required for full-service trial consulting and jury consulting, including;<\/p>\n<p>Jury research &amp; selection<br \/>\nWitness evaluation and preparation<br \/>\nOpening statement consultation and preparation<br \/>\nDemonstrative exhibits<br \/>\nVideo productions<br \/>\nComputer animation productions<\/p>\n<p>In his former capacity as a Director at Litigation Sciences, Inc. and in his private practice, David Tunno has specialized in high profile, high stakes cases: including the following types:<\/p>\n<p>Anti-Trust<br \/>\nInsurance Disputes<br \/>\nProfessional Malpractice<br \/>\nContract Disputes<br \/>\nLender Liability<br \/>\nIntellectual property<br \/>\nTrade Secret Violations<br \/>\nBank Failures<br \/>\nEminent Domain<br \/>\nSexual Harassment<br \/>\nFraud<br \/>\nSecurities Violations<br \/>\nCriminal<br \/>\nFirst Amendment Violations<br \/>\nProduct Liability<br \/>\nPolice Excessive Force<br \/>\nToxic Tort<br \/>\nEmployment Disputes<br \/>\nDiscrimination<br \/>\nQui Tam<\/p>\n<p><strong>Tunno &amp; Associates<\/strong>\u00a0<strong>Trial Consulting<\/strong> is experienced in surrogate jury research used to forecast juror reactions to a case.\u00a0 These research projects are tailored to the needs of each specific case.<\/p>\n<p>Preparing witnesses for trial is a specialty of David Tunno&#8217;s.\u00a0 He has developed techniques for helping all witnesses produce credible, memorable testimony, appeal to the jury, comply with the needs of friendly counsel and withstand vigorous cross examination.<\/p>\n<p>Expert witness training is a specialty of\u00a0 Mr. Tunno.\u00a0 His training manual for experts entitled,\u00a0<strong><em>Taking the Stand, Tips for the Expert Witness<\/em><\/strong>, has been in widespread use since 1995.\u00a0 By invitation, Mr. Tunno wrote a condensation of the work for the American Bar Association, which was\u00a0published in their\u00a0<strong><em>Trial Practice Newsletter<\/em><\/strong>.\u00a0 Mr. Tunno has also been a seminar leader for the ABA&#8217;s annual litigation conference.<\/p>\n<p>Experts prepared for trial by Mr. Tunno represent a wide range of backgrounds, including;<\/p>\n<p>Economics\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Accounting\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Biotechnology<br \/>\nMetallurgy\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Medicine\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Computer Sciences<br \/>\nEngineering\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 Banking\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Venture Capital<br \/>\nChemistry\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Textiles\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Police Use of Force<br \/>\nPatents\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Business Appraisal\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Bioengineering<br \/>\nAccident Reconstruction<\/p>\n<p>In addition to these, the list includes many witnesses with specialized industry expertise, as well as many foreign witnesses.\u00a0 His work in this field includes travel to Japan to prepare witnesses for patent litigation in the U.S.\u00a0 His CLE offerings include a seminar on preparing experts for trial and on surrogate jury research.<\/p>\n<p>Phase II of the Rodney King civil suit (the punitive damages phase) was an example of trial strategy consulting by Mr. Tunno, who was retained by Ira Salzman, representing Stacey Koon.\u00a0 The jury returned a verdict of no punitive damages.<\/p>\n<p>In the William Lozano criminal case in Florida, attorney Roy Black took advantage of both witness preparation sessions with his client and key strategic advice that helped turn a prior conviction into an acquital.<\/p>\n<p>At the suggestion of Los Angeles District Attorney, Gil Garcetti, the L.A. County Coroner\u2019s Office retained David Tunno to teach its staff the skills of expert witnessing.<\/p>\n<p>Mr. Tunno has been called upon to provide expert commentary by CBS, NBC, KABC TV, WABC TV, KCBS, FOX News Network and Court TV in the Rodney King, Reginald Denny, Menendez, Tyco, O.J. Simpson and Michael Jackson cases.\u00a0 He has also lectured at UCLA&#8217;s Anderson School of Management.<\/p>\n<p>In preparing attorneys to deliver powerful opening statements, Mr. Tunno relies on his training and experience in acting, directing and speech, as well as his trial consulting experience.\u00a0 He has found that applying professional acting training techniques is the effective in preparing attorneys for the theatrical requirements of the courtroom.\u00a0 He also has an advanced degree in communications.<\/p>\n<p>With an expertise in research, case analysis, courtroom communication and demonstrative evidence of all kinds, David Tunno is able to fulfill many consulting roles simultaneously.\u00a0 This has resulted in more efficient and effective litigation consulting for clients and significant cost savings as well.<\/p>\n<p>Read <em><strong>Fixing the Engine of Justice:\u00a0 Diagnosis and Repair of Our Jury System<\/strong><\/em><em>.\u00a0<\/em>\u00a0Learn more by clicking on the Jury Book tab.<em>\u00a0<\/em><\/p>\n<p><a href=\"http:\/\/www.amazon.com\/Fixing-Engine-Justice-Diagnosis-Repair\/dp\/1475932375\/ref=sr_1_1?ie=UTF8&amp;qid=1413569871&amp;sr=8-1&amp;keywords=fixing+the+engine+of+justice\"><strong>Buy the book on Amazon.com<\/strong>\u00a0<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<a href=\"http:\/\/www.barnesandnoble.com\/s\/fixing-the-engine-of-justice?store=book&amp;keyword=fixing+the+engine+of+justice\"><strong>Buy the book on Barnes &amp; Noble<\/strong><\/a><\/p>\n<p>Also by David Tunno,\u00a0<em><strong>Taking the Stand, Tips for the Expert Witness,<\/strong><\/em>\u00a0a training manual, is described in the &#8220;Publications&#8221; tab of this site.<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-email\"><a rel=\"nofollow\" data-shared=\"\" class=\"share-email sd-button share-icon\" href=\"https:\/\/www.tunno.com\/wordpress\/?share=email\" target=\"_blank\" title=\"Click to email this to a friend\"><span>Email<\/span><\/a><\/li><li class=\"share-print\"><a rel=\"nofollow\" data-shared=\"\" class=\"share-print sd-button share-icon\" href=\"https:\/\/www.tunno.com\/wordpress\/\" target=\"_blank\" title=\"Click to print\"><span>Print<\/span><\/a><\/li><li class=\"share-facebook\"><a rel=\"nofollow\" data-shared=\"sharing-facebook-136\" class=\"share-facebook sd-button share-icon\" href=\"https:\/\/www.tunno.com\/wordpress\/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\"><span>Facebook<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow\" data-shared=\"sharing-linkedin-136\" class=\"share-linkedin sd-button share-icon\" href=\"https:\/\/www.tunno.com\/wordpress\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\"><span>LinkedIn<\/span><\/a><\/li><li class=\"share-twitter\"><a rel=\"nofollow\" data-shared=\"sharing-twitter-136\" class=\"share-twitter sd-button share-icon\" href=\"https:\/\/www.tunno.com\/wordpress\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\"><span>Twitter<\/span><\/a><\/li><li class=\"share-pinterest\"><a rel=\"nofollow\" data-shared=\"sharing-pinterest-136\" class=\"share-pinterest sd-button share-icon\" href=\"https:\/\/www.tunno.com\/wordpress\/?share=pinterest\" target=\"_blank\" title=\"Click to share on Pinterest\"><span>Pinterest<\/span><\/a><\/li><li class=\"share-reddit\"><a rel=\"nofollow\" data-shared=\"\" class=\"share-reddit sd-button share-icon\" href=\"https:\/\/www.tunno.com\/wordpress\/?share=reddit\" target=\"_blank\" title=\"Click to share on Reddit\"><span>Reddit<\/span><\/a><\/li><li class=\"share-google-plus-1\"><a rel=\"nofollow\" data-shared=\"sharing-google-136\" class=\"share-google-plus-1 sd-button share-icon\" href=\"https:\/\/www.tunno.com\/wordpress\/?share=google-plus-1\" target=\"_blank\" title=\"Click to share on Google+\"><span>Google<\/span><\/a><\/li><li class=\"share-tumblr\"><a rel=\"nofollow\" data-shared=\"\" class=\"share-tumblr sd-button share-icon\" href=\"https:\/\/www.tunno.com\/wordpress\/?share=tumblr\" target=\"_blank\" title=\"Click to share on Tumblr\"><span>Tumblr<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>&#8220;Trial consulting is both an art and a science.\u00a0 As such, the best service to the attorney client is provided by the consultant with the uncommon characteristic of being both analytical and creative.&#8221;\u00a0 David Tunno Tunno &amp; Associates Trial Consulting\u00a0represents\u00a0all &hellip; <a href=\"https:\/\/www.tunno.com\/wordpress\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-email\"><a rel=\"nofollow\" data-shared=\"\" class=\"share-email sd-button share-icon\" href=\"https:\/\/www.tunno.com\/wordpress\/?share=email\" target=\"_blank\" title=\"Click to email this to a friend\"><span>Email<\/span><\/a><\/li><li class=\"share-print\"><a rel=\"nofollow\" data-shared=\"\" class=\"share-print sd-button share-icon\" href=\"https:\/\/www.tunno.com\/wordpress\/\" target=\"_blank\" title=\"Click to print\"><span>Print<\/span><\/a><\/li><li class=\"share-facebook\"><a rel=\"nofollow\" data-shared=\"sharing-facebook-136\" class=\"share-facebook sd-button share-icon\" href=\"https:\/\/www.tunno.com\/wordpress\/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\"><span>Facebook<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow\" data-shared=\"sharing-linkedin-136\" class=\"share-linkedin sd-button share-icon\" href=\"https:\/\/www.tunno.com\/wordpress\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\"><span>LinkedIn<\/span><\/a><\/li><li class=\"share-twitter\"><a rel=\"nofollow\" data-shared=\"sharing-twitter-136\" class=\"share-twitter sd-button share-icon\" href=\"https:\/\/www.tunno.com\/wordpress\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\"><span>Twitter<\/span><\/a><\/li><li class=\"share-pinterest\"><a rel=\"nofollow\" data-shared=\"sharing-pinterest-136\" class=\"share-pinterest sd-button share-icon\" href=\"https:\/\/www.tunno.com\/wordpress\/?share=pinterest\" target=\"_blank\" title=\"Click to share on Pinterest\"><span>Pinterest<\/span><\/a><\/li><li class=\"share-reddit\"><a rel=\"nofollow\" data-shared=\"\" class=\"share-reddit sd-button share-icon\" href=\"https:\/\/www.tunno.com\/wordpress\/?share=reddit\" target=\"_blank\" title=\"Click to share on Reddit\"><span>Reddit<\/span><\/a><\/li><li class=\"share-google-plus-1\"><a rel=\"nofollow\" data-shared=\"sharing-google-136\" class=\"share-google-plus-1 sd-button share-icon\" href=\"https:\/\/www.tunno.com\/wordpress\/?share=google-plus-1\" target=\"_blank\" title=\"Click to share on Google+\"><span>Google<\/span><\/a><\/li><li class=\"share-tumblr\"><a rel=\"nofollow\" data-shared=\"\" class=\"share-tumblr sd-button share-icon\" href=\"https:\/\/www.tunno.com\/wordpress\/?share=tumblr\" target=\"_blank\" title=\"Click to share on Tumblr\"><span>Tumblr<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"onecolumn-page.php","meta":[],"_links":{"self":[{"href":"https:\/\/www.tunno.com\/wordpress\/wp-json\/wp\/v2\/pages\/136"}],"collection":[{"href":"https:\/\/www.tunno.com\/wordpress\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.tunno.com\/wordpress\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.tunno.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tunno.com\/wordpress\/wp-json\/wp\/v2\/comments?post=136"}],"version-history":[{"count":15,"href":"https:\/\/www.tunno.com\/wordpress\/wp-json\/wp\/v2\/pages\/136\/revisions"}],"predecessor-version":[{"id":351,"href":"https:\/\/www.tunno.com\/wordpress\/wp-json\/wp\/v2\/pages\/136\/revisions\/351"}],"wp:attachment":[{"href":"https:\/\/www.tunno.com\/wordpress\/wp-json\/wp\/v2\/media?parent=136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}