The client\u2019s needs are best met by the single jury consultant who can provide multiple services.\u00a0 This is the case with Tunno & Associates.\u00a0 One jury consultant, David Tunno, is retained for all phases of work.\u00a0 This system results in:<\/p>\n
Jury consultant services from Tunno & Associates<\/span><\/strong> include:<\/p>\n Commonly referred to as “mock trials”, this type of research can take different forms, depending on the desired goals.\u00a0 Live mock trials are usually conducted with multiple panels.\u00a0 Each example of this type of research shares some components, while other components are customized to fit the needs of the case.<\/p>\n This type of research is most appropriate when the goals are to discover case strengths and weaknesses, as well as to establish case themes.\u00a0 Witnesses appearing live or on videotape may also be included to establish juror reactions to these witnesses and their testimony.<\/p>\n Upon completion of the project, the client receives a detailed written analysis including:<\/p>\n Case Analysis<\/strong><\/p>\n This service is often used in lieu of\u00a0 a mock trial.\u00a0 The case is analyzed from documents supplied by the client and follow up interviews.<\/p>\n Case Analysis <\/strong>results in a report to the client including the following elements:<\/p>\n The documents used to analyze the case include the moving papers, exhibits and depositions.\u00a0 The analysis is conducted based on the consultant’s experience with similar cases and with surrogate jury research in those matters.\u00a0 With its case themes and recommendations, this report is used by clients as the bases for the opening statement and witness examination strategy.<\/p>\n Witness Preparation Sessions<\/strong><\/p>\n These sessions are used to prepare witnesses for deposition and trial.\u00a0 David Tunno has developed specific techniques to train the witness to comply with the needs of friendly counsel in direct examination and to withstand rigorous cross-examination.\u00a0 David Tunno is the author of Taking the Stand, Tips for the Expert Witness <\/strong><\/em>and \u201cPreparing Expert Witnesses\u201d<\/strong>\u00a0 for the ABA\u2019s Trial Practice Newsletter<\/em><\/strong>.\u00a0 He has also conducted many expert witness seminars for witness groups and bar associations.<\/p>\n Be sure to read about Fixing the Engine of Justice:\u00a0 Diagnosis and Repair of Our Jury System<\/em><\/strong>.\u00a0 Click\u00a0 the “Jury Book” tab to enter the book side of this site.<\/p>\n Demonstrative Exhibits<\/strong><\/p>\n Demonstrative exhibits produced by Tunno & Associates<\/strong> include graphic boards, videotapes and computer animations.\u00a0 All exhibits are produced on a time and material basis at very competitive rates.\u00a0 David Tunno\u2019s particular expertise in the field of intellectual property is reflected in \u201cMarkman Hearings \u2013 When Words Aren\u2019t Enough,\u201d<\/strong> an article and seminar on demonstrative exhibits for the Practicing Law Institute.<\/p>\n\n
Surrogate Jury Research<\/span><\/strong><\/h1>\n
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